Qvale Auto Group History | Tampa, FL

Qvale Auto Group

The Qvale Auto Group in Lakeland, FL

“I have gas in my veins.”

Bruce Qvale has been known to say this when talking about the Qvale legacy, which goes all the way back to 1947. The Qvale Auto Group was started by Bruce’s father, Kjell “Mr. Q” Qvale, who was one of the first to import European cars to the U.S. Today, 15 dealerships bear the Qvale name and are spread across the country, from Florida to California. These dealerships carry some of the most popular and prestigious automotive brands, including Jaguar, Land Rover, Audi, Porsche, Honda and Subaru. The Qvale Auto Group prides itself on its unique approach to customer service — our “We Meet You There” philosophy allows you to shop the way you prefer, whether online or offline.

A Brief History

Once Kjell Qvale was branded as a successful businessman in manufacturing, distributing and retailing European automotive brands, it was just the start.

Left to right: Kendal, Bruce, Connor
  • 1949: 
    Qvale moved to San Francisco and started the British Motor Car Distributors, Ltd.
  • 1950: 
    Qvale was named chairman of the first Concours D’Elegance at Del Monte Lodge, Pebble Beach.
  • 1970: 
    Qvale bought Jensen Motors in West Bromwich, UK.
  • 2000: 
    The Qvale Auto Group began production of the fabulous new Mangusta in Modena. QAG later sold the rights to the Mangusta to Britain’s MG Rover Group.
  • 2013: 
    After almost 70 years in the automotive industry, Kjell Qvale passed away, leaving his automotive legacy to his children.
Create My deal The Qvale Way

Present Day: The Qvale Way

Searching for a better (and faster) way to buy or lease a vehicle? You know where this is going… stop by Volkswagen Brandon! You’ll soon experience The Qvale Way, our collection of services that we’ve put together after decades in the automotive business. We’re willing to meet you online, offline and anywhere in between. Here are a few of the perks we offer:

Create My Deal

With Create My Deal, you’ll have the option to purchase your vehicle entirely from home. This convenient process allows our customers to choose the vehicle they want from our inventory, apply their trade-in value and any available incentives (if applicable), add optional protection and/or service plans and apply for financing. We’ll even deliver the vehicle to you! You’ll find that shopping for a vehicle has never been easier — it can take less than an hour!

VIP Technology

We want you to be 100% satisfied that you’re paying a fair price for your vehicle. Our VIP (Velocity Intelligence Pricing Technology draws from various resources, allowing us to provide our customers with accurate and transparent pricing so you can be confident in your purchase.

Transparent Service

We’re all about transparency, and we provide an easy way for you to keep informed about your vehicle’s service status. Once you’ve scheduled an appointment online or over the phone and dropped your vehicle off for service, we’ll provide a personalized video of your vehicle’s service from one of our certified technicians, keep you updated throughout the process via text or email, allow you to approve repairs, pay online and more. We even offer special financing for unexpected repairs.

We Can’t Wait to Meet You

Ready to visit one of our locations for a test drive, meet our staff or have your vehicle efficiently serviced? Visit our dealership at 9816 East Adamo Drive, Tampa, FL 33619. Located in Tampa, FL, the team here at Volkswagen Brandon is ready to serve the automotive needs of our neighbors from Brandon, Wesley Chapel, Sarasota and Clearwater.

For more information on the Qvale legacy, check out this article on the life and death of Kjell Qvale by Autoweek.

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